Apple's iTV has caused something of a sensation over the last few months since it was first announced. First, there was all the speculation whether or not it will be HD. Certainly the fact it sports a HDMI port seems to point towards that being an affirmative. Of course, in the scheme of things there is HD and then there's HD.

Given the general source of the output for iTV is likely to be from iTunes, it would makes sense if it was just 720p as 1080p would be both gigantic in file size and impossible to stream over wireless in a coherent way (or at all). But 720p make a lot of sense in the US where scan lines for TV are as low as 480 lines (NTSC). Probably the wow factor is less so in the UK and other PAL format countries.

All that aside and ignoring the iPhone for now; iTV has something of a problem that's not going to go away. It's the current name. Because iTV isn't just a snazzy new 'i' in Apple's current arsenal. It's also the moniker for the Independent TeleVision group in the UK. So getting that name across the Atlantic in its current form is going to be something of a problem.

But then its been noted that the name iPhone is also in trouble because its owned by Cisco/LinkSys as a Skype like VOIP device. Ooops a daisy.

Tags: apple