Zealots at the ready

Apple have launched the iPhone; at long last and so far there's a 50/50 split in the media about whether or not its the best thing since the invention of the wheel or just a fancy Blackberry.

Personally, while I can't help but have Apple envy at the style. I can't just help thinking about the market for;
a) Screen cleaners and;
b) Screen protectors

You get the idea. Any device that uses its most expensive component, its screen, as an active part of the interface is in for some stick. You can't help but wonder if Blackberry looked at the cost, the needs and thought better of it. I'm not saying for a minute that they are in the same market. But Steve Jobs seems to think so, because he said so in his big introduction. Which is odd, because I can't imagine a business, outside media, that's going to think all funky and go for the iPhone. Which is a shame, because its bound to impress at meetings.